The current market is a challenging one. We were fortunate to experience a very active Sellers’ market in the early 2000’s but have moved to a more balanced market where all of the skills and experiences I learned in the recession of the early 1990's are being used on a daily basis. When the last recession happened I had been selling real estate for 5 years and quite honestly it took me a long time to re-learn the new rules of selling real estate in a soft market. One of the strengths I bring to the table today are these skills that I can use to help negotiate the highest dollar that is possibel for your home.  My skills are well honed; I do not need to learn how to sell homes in a slower market with your home. I leave that "education" for the other agents bringing me offers on the homes I am selling.

Selling your home is one of the most important decisions you will make in your life. How much is your home worth in the current market? How long will it take to sell?  How do you know a buyer can afford your house and is not just wasting your time?  What do you do if you get a low or otherwise undesirable offer?  How do you get the maximum value for your home within a timeframe that suits you?  This is a complicated process.  How will you get through it confident in the knowledge that your best interests are the only consideration in the sale of your home!

The selling process begins with establishing a fair asking price. A “Comparison Market Analysis” is a process of researching the homes currently for sale, recent sales and recent homes that were listed but not sold. This is the exercise we use to establish a competitive selling price.  I will complete this analysis for you free of charge, and together we will determine a fair market value for your home.

In any market, more buyers viewing your home results in more money in your pocket. The detailed marketing program I have developed is designed to capture Buyers’ interest and excite them about your property. I will advertise your home online, in print and through my exclusive  “Jump Start”  marketing program. This marketing “net” attracts buyers locally and internationally, but most importantly it is your direct link to Toronto buyers. The online marketing platforms on which your home will appear include Yahoo Real Estate, Microsoft MSN, HomeAdvisor, MLS.ca, Agency logic and Google.  To illustrate the effectiveness of advertising online, one of my recent listings has had over 3,000 internet hits.

This marketing of your home starts immediately after you decide to list your property with me.   I begin by notifying by e-mail all the buyers who I am helping to find their ideal home.  Included in the e-mail is a copy of the virtual tour of your home. 

Once we have decided to work together we will walk through your property.  I’ll advise you how to present your property to maximize its selling price.  With the right price, and a   great look your home will sell more quickly for more money.  The old adage, “Location, Location, Location” is no longer applicable in today’s market. “Price, Condition, Location” better describes the required selling features in the current market.

In real estate sales, contracts are the way we move from a “For Sale” to a “Sold” sign. For most Sellers, contracts can be intimidating and hard to understand. An offer on your property is a contract.  Once we receive an offer on your home, my goal is to walk you through the process to ensure that you understand what you are being offered, that you are comfortable with the decisions you make regarding the offer, and that you are very clear on what you are signing. Educated clients make better decisions and in the end are happier with their decisions.

I work hard to put more money in my Sellers’ pockets than any other Realtor. In many cases I end up selling homes for more than the asking price.  I have also been very successful selling properties other agents have attempted, unsuccessfully, to sell.. For more information call or email me.

Ask for an In-Home Presentation. The marketing program I offer is designed to sell your home and I would be pleased to meet with you in your home to explain how my marketing program sell your home more quickly and for the best possible price.  My service program starts with a call or an email.